Why Terazo for Segment?
Deliver game-changing customer experiences by integrating any combination of Twilio building blocks
Segment + Flex
Rich customer event data improves agent interaction by facilitating a 360° Customer View, enabling:
- Better upsell/cross-sell
- Quicker issue resolution
- White-glove customer care
Segment, Flex, & Frontline
Expand the 360° Customer View into field operations, enabling:
- Full upstream/downstream data at your fingertips
- On-site issue management and resolution
Why Choose Terazo?
Our Implementation Approach
Segment Planning
- Determine & capture all personas’ capabilities
- Align on use cases
- Establish end-state objectives
Inputs & Outputs
- Finalize all Data Sources & Destinations
- Define native integrations that require migration
Architecture
- Determine system architecture design
- Confirm level of effort for custom integrations
- Determine data routing for downstream use
- Set customer data strategy (PII operations)
Deployment
- Connect and test Data Sources & Destinations
- Confirm functionality to support defined use cases
- Event performance testing
- Auditing Personas set-up and Computed Traits
Training
- Train internal marketing teams on complex use cases for Segment
- Set up new sources and destinations
- Enable marketing objectives via all channels
Example Use Cases
A Hotel Company (B2C)
Triggers offers to specific customers based on hotel occupancy.
A Wealth Manager (B2C/B2B)
Stays in touch with their top clients with personalized messaging based on each client’s stock research.
A Retail Store Chain (B2C)
Improves sales through targeted offers to cart abandoners.
A Pharma Company (B2B)
Reviews order patterns by region vs. its website usage to find pockets of demand for certain products.
An HVAC Company (B2B)
Predicts customer churn by tracking support incidents, underutilized services, and dormant contacts.
Get In Touch
How can we help you fulfill your client’s goals? Let’s continue the conversation.
